Los Angeles, since 2010
Hair care, satin and the little things you reach for again and again, from the first rinse of the morning to the pillowcase at night.
Blush Satin Pillowcase $29
Move across the satin. Pick a colour.
“There are these key moments throughout the day that we call Kitsch Moments, where there is an opportunity for a reset, a transition, a simple act of self-care that gives you a little boost, and gets you on to the next thing.”
From the Kitsch story. Scroll on and spend one whole day with them.
6:45 am
The first reset of the day. Filtered water that is gentler on hair and skin, a rice protein wash for thin, fine and tired hair, and a satin-lined cap for the mornings you are keeping yesterday's style.
Rice Water Shampoo & Conditioner: 4.7 out of 5 from 4,118 reviews.
8:10 am
The things you reach for to fix your hair, push it up, get it out of the way, and get on with the day. An air dry cream that holds off frizz for up to 24 hours, one clip, one brush, done.
Smoothing Air Dry Cream: 4.4 out of 5 from 1,436 reviews.
1:30 pm
Somewhere between the meeting and the gym. A pump of dry shampoo for lift with no white cast, a satin scrunchie that will not crease, and a mist of Soft Santal on the way back out.
6:30 pm
From the day you had to the night you planned. Caramel Cream for the evening, with patented technology that clears odours at the source, and a few drops of rosemary and biotin oil before tomorrow's wash.
Scalp Oil Applicator + Biotin Oil: 4.7 out of 5 from 1,308 reviews.
10:45 pm
The moment that works while you sleep. Wrap tomorrow's waves around a satin rod, no heat. Lay your hair on satin, not cotton. The pillowcase from the top of the page is waiting here, in the colour you picked.
“I've been using the same satin pillowcase for 4 years now, it's held up so well it looks brand new!” Tasha
7:02 am, the next morning
The bathroom mirror has fogged up again. Wipe it with your cursor or finger to read what people say after living with Kitsch for a while.
154,164 verified reviews, with an average of 4.8 out of 5.
“I've tried a million different kinds of dry shampoo. But nothing has ever been THIS good! Doesn't leave any residue and didn't have to reapply the next day. 10/10!”
Becca
Founder & CEO
A small-town girl from Wisconsin, Cassandra Thurswell moved to Los Angeles wanting to create something that would mean something to people, and to let everyone reach little indulgences at affordable prices.
She started Kitsch at 25, armed with intuition and containers of hand-made hair ties, making cold calls from her L.A. apartment and selling door to door. She bootstrapped, scaled up slowly over a decade and more, and never lost touch with the people buying.
Today Kitsch is female founded and owned, featured in Forbes and Inc., and on the shelves at Ulta, Sephora and Whole Foods, across more than 20,000 retail locations in 27 countries.
Bottle free where it can be: shampoo, conditioner and body bars, recycled plastic clips, OEKO-TEX certified satin. Elevated, reliable, and made as sustainably as possible.
Friends of the shelf: Lisa Frank, Hello Kitty, Star Wars, Harry Potter, Bridgerton, BT21, Wonder Woman and e.l.f.
Tell the Moment Finder your hair type and what it is doing, and it builds a little routine from the Kitsch shelf, ready to check out.